Dentince
A digital brand identity that is referenced in the industry was created with its strategic content and creative direction.
Dentince is a clinic positioned in the field of aesthetic dentistry and aims to create a strong brand language in the digital world. In this project, the focus was on brand perception, visual identity and sectoral awareness rather than direct patient acquisition. All digital processes have been strategically restructured to differentiate the clinic from its competitors.
Social Media Content Production and Management
Referenced content language
Dentince's social media structure was initially at the level of standard clinical content. There was no clear brand language and visual integrity. The account was disappearing into the feed without leaving a trace among its target audience.
We rebuilt the content strategy on an aesthetic, simple and eye-catching visual language. We emphasized the brand feeling instead of the clinical narrative. Reels, carousel and fixed content formats were planned in a compatible system. Each post is designed to serve the integrity of the brand.
The account has turned into a reference point that appeals not only to the target audience but also to industry professionals. Competing clinics began to reference Dentince's content language. Organic reach grew 300+% while save and share rates increased significantly.
Meta & Google Ads Marketing
Advertising structure that supports brand perception
Standard advertising approaches created a sales feeling and alienated the user. The aggressive advertising language, which contradicted Dentince's premium positioning, was damaging the brand perception.
The advertising strategy focused not only on generating leads but also on strengthening brand perception. The creatives were designed in line with the social media language. An advertising structure was established that does not give the user a sales feeling, but rather encourages discovery and curiosity.
Advertisements have turned into a tool that supports brand awareness as well as performance. Higher recall was achieved with lower frequency. Brand searches and ad engagement rates increased significantly.
Video Production
Minimal but powerful expression language
Classic clinical video formats did not match the premium positioning of the brand. Content based on doctor narratives contradicted Dentince's aesthetic and simple brand identity.
We moved the video content away from classical doctor narratives. The visual language was planned to create a modern and premium perception while supporting the feeling of clinical confidence. A format standard was created that was compatible with minimal editing, selective shooting angles and the brand color language.
Average viewing time increased, Reels discovery rates increased. Video content became reusable both organically and in the advertising channel. It has become an important part of Dentince's distinctive visual identity in digital.
Web Design and Programming
Redefining the digital storefront
The website was a passive structure that only provided information. Far from providing a brand experience, it appeared to contradict the premium identity on social media.
We brought Dentince's premium perception to digital with minimal design, strong visuals and simple user flow. The site was designed to provide visual integrity compatible with social media. The mobile experience was designed first.
Time on page increased, bounce rate decreased. Significant improvement has been achieved in the mobile experience. The site has turned into a platform that makes visitors feel the Dentince brand and encourages them to take action.
SEO
Infrastructure that supports brand visibility
Visibility in search engines was poor. While the brand was gaining ground on social media, the organic search channel was not supporting this growth.
We adopted a strategy that supports brand searches and visibility rather than aggressive traffic targets. Dentince's digital presence was strengthened with technical SEO, content structure and local optimization.
Brand searches increased, local visibility improved. Dentince has now achieved consistent visibility not only on social media but also in search engines. Organic traffic achieved a stable growth momentum.
PR & Digital Reputation Management
Sectoral perception and positioning
Dentince's sectoral perception was not yet established. A systematic PR approach was required to be noticed and talked about among competitors.
We based our PR efforts on creating sectoral perception rather than direct media visibility. Thanks to digital content and brand language, we have brought Dentince to a position that is noticed and talked about in the industry.
Dentince has created its own category with its communication language that differentiates it from its competitors. Awareness within the industry increased, organic references and recommendations increased. Brand perception was strengthened and a sustainable reputation was established.
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