Orion Surgery Center
We have transformed the demands for plastic surgery in the international market into a scalable and high-conversion patient acquisition system.
Orion Surgery Center is a healthcare institution that offers plastic surgery and medical operations for international patients and focuses on patient acquisition in the global market. In the highly competitive field of aesthetic surgery, sustainable growth is aimed with performance marketing, strong creative strategies and optimized communication processes.
Social Media Content Production and Management
Brand Positioning & Trust Building
There was a lack of content that appealed to the international target audience, gave confidence and supported the decision process. Existing contents were far from meeting different cultural expectations.
We created a content strategy that highlights doctor authority. We produced content focused on patient experience and process explanation. With the multilingual structure, we provided appropriate communication for different markets and created visual standardization.
There was a significant increase in brand trust perception. Organic interactions increased and a strong content infrastructure was created to support advertising performance.
Post
Web Design and Programming
Corporate Website Renewal & Transformation Infrastructure
The existing website was inadequate in terms of brand positioning and international user expectations. There was no multilingual infrastructure, the patient journey was not optimized.
The corporate website has been completely redesigned. A modern and trust-oriented structure was created in line with the brand identity. Multilingual infrastructure, page flows supporting the patient journey and CRM integration were provided.
A stronger brand perception and a clear, trustworthy experience for international users were created. A central platform compatible with all digital channels was launched.
Meta & Google Ads Marketing
Performance-Oriented International Patient Acquisition
Changing user behavior in different countries and a uniform campaign structure in a highly competitive environment were producing inefficient results.
We created country and language-based campaign segmentation. We structured Meta and Google Ads with a parallel strategy. Video and visual creatives are constantly optimized; WhatsApp and form-based lead collection systems were designed.
Stable and sustainable lead flow was achieved. Strong performance was achieved in target markets and campaign engagement rates increased significantly.
CRM and Automation
Lead Management & Sales Process Optimization
There was a disconnection in the follow-up of leads and inefficiency in sales processes. Leads coming from different channels were not collected or tracked in a single system.
We gathered all leads on one platform. WhatsApp, form and communication channels have been integrated. Leads were configured to be automatically assigned to sales teams and all processes were made measurable.
Full transparency was achieved in lead tracking. Turnaround times have been shortened, lead churn has decreased, and the overall productivity of the sales team has increased significantly.
Video Production
High Performance Video Creatives
Standard content did not attract user attention enough. Advertising creatives were not making a difference in the highly competitive plastic surgery market.
We produced patient experience videos in UGC format. We created trust-oriented content with doctor narration. We developed before/after and process-oriented video edits and published them in formats suitable for the platform.
There was a significant increase in user interest. Ad performance improved, click-through rates increased, and video content generated the highest engagement.
SEO
Organic Visibility & International Traffic
There was limited visibility in organic searches. There was no multilingual SEO infrastructure, and technical deficiencies were negatively affecting the rankings.
We created a keyword-focused content strategy. We made technical SEO improvements. We established a multilingual SEO infrastructure and optimized landing and content pages.
Organic traffic increased. Stronger positioning in search engines was achieved and site visibility increased significantly.
P.R.
Building Brand Awareness & Trust
Brand awareness in the international market was limited. Reference content and authority signals that would build trust were insufficient.
We have created authority with medical content. Visibility was increased with digital PR efforts. Brand story and success-oriented content was created, and reference traffic sources were diversified.
Brand awareness increased. The perception of trust strengthened, brand searches and reference traffic increased.
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