Prof. Dr. Master Taner
A long-term strategic collaboration that together grows visibility, trust and patient demand in the field of endometriosis.
Prof. Dr. Master Taner; He is a gynecologist and obstetrician specializing in endometriosis (chocolate cyst), pelvic pain and advanced pelvic surgery, serving a national and international patient base. In the strategic cooperation we have maintained since 2017, we have built a comprehensive 360° digital structure ranging from social media to website, advertising to SEO, video production to digital PR.
Social Media Content Production and Management
Informative, trust-focused and expertise-centered content strategy
Social media content was disorganized and lacking a strategic framework. The published contents did not contribute systematically to either patient education or trust building.
The entire content language has been reconstructed. A focus of "patient education + confidence building" was adopted. Endometriosis awareness, accurate information and simple explanation became the main axis. A sustainable content system was established with reels, carousels and video content.
Interaction and save rates increased, video watch times increased. The brand has positioned itself as a reliable source of information on endometriosis, and social media has become an active patient acquisition channel.
Meta & Google Ads Marketing
Performance advertisements focused on qualified patient demand
Their advertising process was focused solely on generating traffic. Since reaching the right patient population was ignored, the cost was high and the quality was low.
An advertising structure supported by SEO was established. Landing page and ad texts were optimized together. Targeting was narrowed to the right patient intent, resulting in higher quality referrals while optimizing costs.
Cost per lead decreased, ad conversion rate increased. More qualified patient applications started to arrive. Thanks to advertising and SEO integration, channel efficiency has improved significantly.
Video Production
Video content that builds trust with expert narration
Video content did not adequately reflect the brand's expertise. Complex medical issues could not be conveyed to the patient population in an understandable language.
We produced informative, simple and understandable video content for YouTube and Instagram. We boiled down complex medical topics into patient language. Video content was positioned as the main channel that would convey the brand's expertise in the strongest way.
Video watch times increased, YouTube started to contribute to organic traffic. Patient demands for video content have increased significantly. The brand has also become a reliable authority in visual content.
Web Design and Programming
Migrating from WordPress to custom software + conversion-focused UX
Existing websites were dependent on WordPress infrastructure. Speed, security, SEO infrastructure and user experience were inadequate. They were passive promotional pages, far from a conversion-oriented structure.
All 4 websites were extracted from WordPress and developed from scratch with custom design and software. The user experience has been redesigned with patient psychology in mind. Mobile compatibility, speed and SEO infrastructure have been optimized.
Page speed performance improved by 60%+. Bounce rate decreased, average session duration increased. Sites have now turned into conversion platforms that actively contribute to patient acquisition.
SEO
Endometriosis-focused content and authority strategy
SEO efforts were limited to technical improvements only. No subject authority had been established in a field that required expertise, such as endometriosis.
We have adopted a content and expertise focused SEO strategy. A comprehensive content network on endometriosis and related topics has been created. Blog, service pages and informative content were run in an integrated manner.
First page rankings were achieved in main keywords, and featured snippet gains were achieved. Organic traffic increased by 300%+. The brand featured on Google as a trusted source for endometriosis.
PR & Digital Reputation Management
Visibility strategy that strengthens the perception of expertise
The brand's area of expertise was not visible enough in terms of digital PR. Press and awareness activities lacked a systematic structure.
Reliability was increased through press content, awareness activities and event communications. Studies on endometriosis awareness were made visible to large audiences. Digital PR and SEO were run in an integrated manner.
There was a significant increase in brand searches. Press and digital visibility grew. Prof. Dr. Taner Usta reinforced the perception of a reliable authority in the field of endometriosis in the national and international arena.
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