Providing consultancy services to many institutions and organizations in the healthcare sector, Projemed Advertising Agency Founders Aydın Demir and Erkan Boğa stated that health tourism is a fast-growing market worldwide and that Turkey is one of the strongest actors in this market.
They emphasize that the natural result of this is that Turkey's share of the pie is increasing day by day. We asked Aydın Demir and Erkan Boğa, the founders of Projemed Advertising Agency, who have maintained their presence in the health and health tourism sectors for many years and keep their finger on the pulse of these sectors with their experience, about their views on health tourism.
Leading Name of Health Tourism: Turkey style=""> Stating that Turkey is among the top 3 fastest growing countries in health tourism, Aydın Demir also underlined that it is in the top 10 in total health services exports and gave the following information: "In the first 3 quarters of 2022, 876,521 people came to our country to benefit from various health services. This figure is more than the total number of people who came to Turkey to receive health services throughout 2021.
There are many reasons why Turkey is the shining star of health tourism. The first of these is that quality health services in Turkey are offered at much more affordable prices compared to many other countries of the world. On the other hand, Turkey is a general center of attraction for tourists with its privileges such as natural and historical beauties and climate. Institutions and organizations providing services in the field of health tourism are special services where both advantages are combined. By offering packages, it helps Turkey increase its share of global health tourism.
Although our country is an attractive center with its privileges, it is important to draw attention to the experience of our physicians and the high treatment success rates. As Projemed Yapım, we are achieving undeniable successes in the fields of obesity surgery, dental, hair transplantation, plastic surgery, in vitro fertilization treatment and urology. By properly transferring the success of our physicians and clinics, the right patient and the right treatment can be matched. We are left with the happiness of our contribution to the success of the process.” Erkan Boğa underlined that the expertise of Turkish doctors and healthcare professionals, their successful practices and the application of the latest techniques in the field of medicine using state-of-the-art devices in Turkey are important factors that increase Turkey's popularity in health tourism, and concluded his words with the following sentences: "It is clear that health tourism will be a sector that grows every year. For this, service quality and patient satisfaction should not be compromised. Although our country is a leading name in health tourism in different fields such as health infrastructure, information technologies used, physicians, health workers and the quality of treatments, it is extremely important to continue developments in every field and not to fall behind the rapidly advancing technology. In addition, increasing visibility in the digital world and reaching potential patients in the most accurate and effective way have a great role in increasing the share to be received from the health tourism sector. After all, health Tourism does not only affect the health sector, the digital world has become a very decisive medium in this sense. Our physicians and clinics, who make a name for themselves and stand out with the effective treatments they provide, are one step ahead in health tourism. As Projemed , we also play an active role in this process. We are able to establish productive collaborations with our business partners who want to strengthen their presence in the digital world and make their name stand out. The experience we have gained over the years is one of the most important reasons behind our analysis of sectoral trends.”