As ProjeMed, we position ourselves as a structure that offers 360-degree integrated digital marketing and advertising services to brands that want to get efficiency from the internet and all advertising channels. On the health side, we deepen this approach even further: with a full-service digital advertising agency model for clinics, doctors, hospitals and health tourism teams; We design the website, advertising management, social media, production, corporate identity and CRM processes together.
In this article, "What are the services offered by ProjeMed?" the question; We will discuss each service by explaining which need it meets and how it produces results when working together.
The Biggest Misconception in Health Marketing: “Let's Just Advertise”
The picture we encounter most often is this: The institution advertises, the form comes, but the conversion is low. Or social media is growing, but it is not reflected in the number of appointments. The reason for this is often to “go one-channel” and neglect the rest of the process. The patient journey in healthcare often goes like this: searches, enters the website, reviews the doctor, looks at social media content, reads comments, asks for price/process, measures the response rate, then decides. If there is a rupture somewhere, the result will remain limited even though the budget increases.
For this reason, at ProjeMed, we construct our services as complementary parts rather than independent of each other. If the website does not generate conversions, the effectiveness of the ad decreases. If there is no CRM flow, the incoming application is lost. If the content does not inspire confidence, the international patient will not make a decision. Managing this chain together is the "clear" side of the job.
1) Health Website Design and Transformation Infrastructure
The website is not the main digital showcase of the health brand; Most of the time it is a digital information/welcoming point. If the patient cannot quickly access the information he is looking for, he moves on to the next option. That's why health website design is not just about aesthetics; Speed, mobile compatibility, content hierarchy and appointment flow are important.
As ProjeMed, we clearly state that we design SEO compatible, user-friendly websites specifically for hospitals, clinics and doctors. In our clinical website approach; Presenting services, physician profiles and communication channels in a holistic manner; The importance of the online accessible appointment structure and content areas that facilitate patient decision-making is emphasized.
In summary: We do not want to "launch the website and get it done"; We are establishing it to transform it into a structure that produces applications.
2) SEO and Content Management
The value of SEO in healthcare is not just about "appearing on Google"; Gain confidence by answering the right question correctly. The patient comes with searches such as "what is this treatment", "healing process", "who is it suitable for". At this point, if the content language is not understandable or the site structure is messy, there will be no visitors.
Our approach; To plan content production in a way that makes the brand's expertise visible, taking into account the sensitivity of health communication. On ProjeMed's health communication agency page; When talking about digital services such as content production, social media management, SEO and Google/Meta ads; Building trust is emphasized through campaigns that comply with legal regulations specific to the health sector. This clearly explains why SEO and content management on the health side require “special expertise”.
3) Digital Advertising Management
The purpose of advertising management is not clicks; correct reference. In healthcare, irrelevant leads tire sales teams; increases the conversion cost. Therefore, it is necessary to establish the campaign strategy according to treatment/branch, target audience and country-based needs.
ProjeMed's health sector advertising agency approach emphasizes reaching the target audience with digital solutions such as Google Ads, social media ads and content marketing. In addition, landing page layout, message language, visual standard and measurement are integral parts of this work. We advertise not only as “panel management”; We consider it as a process that works together with web, content and CRM.
4) Social Media Management
Social media in healthcare generally produces trust rather than sales. The question in the patient's mind is simple: "Is this institution professional, is this physician reliable, is the process transparent?" Social media; It strengthens this trust with physician explanations, process information, in-clinic order/team language and regular content plan.
On the health tourism side, social media becomes even more critical; Because most of the time the person makes his decision on the screen before coming. In ProjeMed's health tourism social media agency approach; Reaching an international target audience, effective content production on platforms such as Instagram/Facebook/TikTok and focus on patient acquisition come to the fore.
5) Production: Video and Visual Content Production
A well-shot physician narration, clinic tour or process video in the healthcare sector; It builds a strong bridge for the user who says "it is difficult to decide without knowing us". The point here is not to exaggerate; a calm, reassuring, clear expression.
ProjeMed offers production management for the healthcare industry; It is emphasized that promotional videos, treatment options and health tourism services can be explained with impressive content. We do not do production work "for the sake of content"; We plan it so that it produces conversions with social media, web and advertisements.
6) CRM Consultancy and Process Management with MeduCRM
Marketing "brings applications", but turning the application into a patient is often related to the tracking system. The biggest leak in many institutions is; late return, irregular offer/appointment flow and scattered data. Therefore, CRM is not an “extra” in healthcare marketing; It is the basic component of growth.
As ProjectMed, on our CRM consultancy page; We state that we offer CRM management services specially developed for brands and that we use MeduCRM as the CRM program. On our landing page, CRM management; It is explained that it has purposes such as collecting patient information in the central system, appointment tracking, feedback analysis and increasing interaction with health tourism-oriented features.
Thanks to this structure, the answers to questions such as "which channel brings better quality leads", "what is the turnaround time", "which representative/which time interval converts better" become visible. What is visible also becomes manageable.
7) Corporate Identity and Brand Language
In health brands, corporate identity is not just a logo. The tone on the website, the visual standard of social media, the language of advertisements, presentations and content templates… All produce a single impression: order, transparency, professionalism and trust.
ProjeMed customizes corporate identity management for the healthcare industry; It contains content stating that it focuses on increasing trust and recognition by strengthening the brand image. Corporate identity for us; It is not the "visual make-up" of marketing, but the visible state of trust.
8) Health Tourism Consultancy and B2B-B2C Network Management
On the health tourism side, not only your own channels; Global networks, platforms and collaborations also come into play. On ProjeMed's landing page; It includes a framework such as registration to B2B–B2C portals and networks, on-site SEO studies and obtaining patient data through collaborations. To be visible on such channels, profile management, content language and tracking system (CRM) must be carried out together.