Dr. Tamer Seckin
Digital leadership positioning in the field of endometriosis and sustainable growth in global patient flow.
Tamer Seçkin is a world-renowned endometriosis surgeon. It accepts patients on a global scale, especially in America, especially with its minimally invasive surgical techniques and patient-oriented approach. As Projemed, we built an end-to-end patient acquisition system during the digital transformation process of the brand; We moved all channels from social media to website, from advertising to CRM, into an integrated structure.
Social Media Content Production and Management
Content strategy that combines scientific authority with patient communication
The contents were academically strong; However, it was not sufficiently understandable and accessible to the patient. Medical language was losing potential patients before conversion.
We created a question-answer format, reels-focused, simplified medical content. We conveyed complex surgical information into a language that the patient would understand and share. Each content is designed to focus on both trust and action.
Patient requests both through interaction and DM have increased significantly. Video watch times increased, organic reach expanded, and Dr. Seçkin's social media has turned into an active patient acquisition channel.
Web Design and Programming
Conversion-oriented, patient-friendly UX
The website could not direct the user correctly and was not conversion oriented. There was information, but the patient left the page before taking action.
We restructured it in landing page logic. Form structures that take quick action, social proof elements that reinforce patient trust, and a clear CTA hierarchy were designed. Each page is designed to take the patient to the next step.
A significant improvement was achieved in form conversion rates. While bounce rate decreased, average page duration increased. The site has evolved from a passive promotional tool to an active patient acquisition platform.
Meta & Google Ads Marketing
High intent global patient targeting
The ads were broadly targeted; It was producing high-cost and low-quality leads. Most of the spent budget did not reach actual patient candidates.
We designed country-based segmentation, treatment-oriented creatives and intent-based targeting. A separate message strategy and conversion funnel was designed for each market. Ad creatives are A/B tested based on patient psychology.
Better quality patient demands were achieved at lower costs. This channel was the engine of the 226% lead increase. Qualified lead rate and conversion to appointment increased significantly.
CRM and Automation
Control of the entire process from lead to appointment
Incoming leads could not be tracked, how many patients came from which channel could not be measured, and the sales process was invisible. Valuable patient candidates were lost without being followed up.
With CRM integration, all leads began to be tracked on a channel basis. Automatic follow-up flows, response time targets and pipeline visibility have been established. Which ad and page each lead came from was tagged.
Sales team performance became measurable. Lead churn decreased significantly, response time improved, and conversion rate increased. The system now clearly shows which channel actually brings patients.
Video Production
Video content that increases trust and authority
Brand trust was limited due to lack of video content. International patient candidates could not recognize the doctor visually and establish trust.
We produced doctor narratives, patient stories and educational content. Each format carried a different purpose: establishing authority, building empathy, and awareness about endometriosis. Production quality and fictional narrative were standardized.
Ad performance and organic trust increased significantly. Video content supported conversion on both social media and landing pages. Prospective patients now communicate with the doctor by recognizing them on the screen.
SEO
Global search visibility in endometriosis
Organic traffic potential was underutilized. Prospective patients searching globally continued to find competitors.
We made keyword-focused content production and technical SEO improvements. Site speed, schema markup and backlink profile have been strengthened. The aim was to increase visibility in endometriosis and related search queries.
Organic traffic and global visibility increased. There was an increase in keyword rankings. While dependence on advertising budget decreased, organic patient flow strengthened.
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