When marketing is discussed in the healthcare industry, visibility first comes to everyone's mind: "Let's appear on Google", "Let's grow on Instagram", "Let the form come from advertising"... However, on the patient side, the decision is much more layered. People aren't buying a service; Most of the time, he trusts a team, a clinic or a physician and takes a step. That's why what we call "results" in healthcare marketing is not just a metric; consistent establishment of trust in digital.
This is why we do not see references as just a "logo list" at ProjeMed. Our references; The real output of work ranging from website construction to SEO, from digital advertising management to social media, from production to CRM processes. In other words, concrete examples showing how a brand is positioned digitally, how we manage the patient journey and what kind of order we establish in which channels.
We present the "References" area on our website as a showcase of different brands and projects; Here are various names and brands from the healthcare industry. Likewise, the “Featured Customers” area is positioned as a section where the work we do can be seen together with different service categories.
What Does Reference Mean to Us?
Our understanding of reference is not to deliver a project and say it is “completed”. Effective marketing on the health side; It requires establishing a chain from the speed of the website to the appointment flow, from the content language to the advertising message, from the turnaround time to CRM tracking. When one link in the chain is weak, the budget increases but the efficiency remains the same. That's why what we really want to see in our references is: Has the system we have established grown the brand in a sustainable way?
In some projects, the focus is on reconstructing the clinic's website according to patient intentions. In some projects, campaign management and lead quality stand out. In some projects, multilingual structure, country-based advertising strategy and CRM organization work together with the aim of health tourism. As ProjeMed, we underline this integrity when describing our "full-comprehensive" approach to the healthcare sector: when components such as digital advertising, social media management, production and CRM management come together, the real result emerges.
Which Areas Do Our References Consist?
The healthcare industry is not a single branch; The language, target audience and patient decision dynamics of each field are different. Therefore, our references diversify according to different needs. For example, among the names and brands in the reference area on our website; Brands such as Gün Ortodonti, Motivamed, Dentartika, Gengigel, Gift Shire and some individual names.
There is an important sensitivity here: Not every project can be presented "the same way" in health communication. Some institutions may not want all studies to be publicly listed for brand security or competition reasons. That's why the reference list you see on the site is often not the entire portfolio; These are examples that are appropriate to share.
We Explain Our References as a "Process", Not Just a Job
Marketing output for a health brand; If it is limited to a nice video, a good post or a strong advertising text, it will create movement in the short term, but sustainability will be difficult in the long term. When describing our references, we generally look at three things:
First, the brand's basic presence in digital: Its website and content structure. Does the patient find the answer to the question he is looking for? Is the path to the appointment clear? Is it fast on mobile? Second, visibility and demand generation: Are SEO and ads attracting the right audience? Third, demand management: Are the turnaround time, follow-up order, and CRM flow working after the lead arrives?
We know the point where many organizations miss growth, especially on the CRM side: The application arrives, but if there is no system, it either goes in vain or cools down due to late return. That's why ProjeMed positions CRM consultancy separately; We aim to make the processes of clinics more efficient with MeduCRM.
Why is Diversity in References Important?
The patient population of each branch behaves differently. For example, in orthodontics, the decision time may be longer; Patients first research, ask to see a case study, and discuss the appointment plan with their family. In some aesthetic procedures, the decision may come faster, but the confidence threshold is higher. In health tourism, the picture is even different: foreign patients make their decisions without seeing the clinic; The website, communication language and process transparency become more decisive.
Therefore, the diversity of references is not to say "we do everything"; It is to show how we build solutions in different scenarios. The presence of different brands and names in the reference area on the site also reflects this diversity.
What Should You Actually Look at When Examining References?
When looking at an agency's references, most people first ask "who has they worked with?" he asks the question. This is natural. But there is a more important question in health marketing: “Can this agency establish the digital order of the brand?” Because sustainable growth in health is not achieved with a single campaign; It comes with a system that is repeated, measured and improved.
Therefore, when examining our references, not only the visual of the work; We also recommend you to look at the flow. Is the information hierarchy clear on the website? Are communication channels accessible? Does the brand language inspire trust? Is the content “salesy” or informative? All of these form the basis of transformation in health.