European DENTAL
Multilingual digital growth system that sustainably increases patient flows from Europe.
AvrupaDİŞ is a multi-branch oral and dental health brand based in Türkiye. Focusing on international patient acceptance, the structure stands out with its aesthetic dental treatments and implant solutions, especially in the European market. The brand manages digital marketing, CRM and operation processes in an integrated manner in order to support high service quality with sustainable patient flow.
Social Media Content Production and Management
Patient-focused content strategy that builds trust
Brand awareness in the European market was low and there was a serious trust problem. Potential patients did not know the brand and could not enter the preference list during the evaluation process.
We created a trust-focused content strategy with real patient experiences, before-after content and doctor narratives. Contents are adapted to the language and cultural expectations of each market.
Brand awareness increased significantly. Perception of trust on social channels directly improved advertising performances; content and advertising formed a symbiotic system.
Web Design and Programming
Conversion-oriented multilingual infrastructure
The current website was not suitable for international patient conversion. Multilingual infrastructure was missing, form processes were complex, and WhatsApp integration was non-existent.
We have established landing page structures that are multilingual, take quick forms and have WhatsApp integration. Separate, conversion-focused pages were created for each treatment; The patient journey has been planned from start to finish.
The conversion rate of users coming from traffic to leads increased. The time spent on the page increased, the bounce rate decreased, and patient communication via WhatsApp accelerated.
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Meta & Google Ads Marketing
Country and language based performance marketing
Advertising budget was not used efficiently, targeting was broad and uncontrolled. The uniform campaign structure across Europe ignored user behavior in different countries.
We reconstructed the campaigns by segmenting them based on country, city and language. Meta and Google are configured to run in parallel; Separate messages and creatives were prepared for each market.
A higher quality lead was obtained at a lower cost. Campaign-based ROI increased; Efficiency was optimized by concentrating the budget on high-performance markets.
CRM and Automation
End-to-end tracking from lead to sale
Incoming leads could not be followed up properly and losses were experienced. Leads coming from different channels were managed in isolation from each other.
We integrated leads from all channels into MeduCRM and established an automatic assignment and tracking system to the sales team. All communication channels combined on a single platform.
Lead management has been disciplined. Response times were shorter, lead churn was reduced, and sales conversion rates were significantly improved.
Video Production
Performance-focused video creatives
The creatives used in the advertisements did not attract enough attention. Static images were insufficient to influence the decision processes of users in the European market.
We produced performance-oriented videos with in-clinic footage, patient experiences and doctor narratives. Each format was designed specifically for the platform; Reels, stories and long form content were optimized separately.
Ad CTR and conversion rates increased. Video content has started to generate the highest interaction in both organic and paid channels.
SEO
International patient-focused content strategy
Organic traffic was low and reach from target European markets was limited. The lack of multilingual content greatly limited the potential of the organic channel.
We created multilingual SEO studies and treatment-oriented content. Technical SEO deficiencies were eliminated, keyword strategy was determined according to target markets and landing pages were optimized.
Patient demands from the organic channel have increased. Keyword rankings increased and the number of organic leads grew measurably.
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